BioSocial Health journal 3060-6268 2 1 2025 03 17 The implicit role of perceived barriers and benefits in decision-making theories 1 2 10.34172/bshj.58 EN Sara Pourrazavi https://orcid.org/0000-0002-4036-8569 Hamid Allahverdipour Journal Article 10.34172/bshj.58 2025 01 07 2025 02 16 Emerging evidence indicates that perceived barriers and benefits frequently operate subconsciously, shaped by cognitive heuristics, biases, and affective processes, functioning as contextual variables. This prompts a critical question: Are they fundamental to behavioral theories, or can they be conceptualized as implicit constructs and contextual factors without weakening theoretical robustness? Framing perceived barriers and benefits within broader heuristic frameworks as contextual elements may streamline models, enhance their adaptability across diverse contexts, and preserve theoretical integrity.